ژانویه 29, 2025 by savra

Augmented reality (AR)

ژانویه 29, 2025 by savra

Augmented Reality, or AR, is a technology that displays digital information in real time on top of the user’s real-world environment. By combining virtual data including text, images, 3D models, and audio with the physical world, AR creates an interactive and enriched experience. Unlike Virtual Reality, which transports the user into a completely artificial environment, AR allows users to still see the real world around them while digital interactions occur alongside it.

AR has a wide range of applications, from education and interactive games to marketing and sales, medicine, industrial design, and tourism. For example, educational applications can display 3D information and interactive animations on books, cards, or learning models, creating an engaging and active learning experience. AR technology typically uses smartphone or tablet cameras, as well as dedicated headsets, to place digital data within the real environment.

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Our story

story began with a question: how can education be transformed into an adventure, and product introduction into an unforgettable experience? We found the answer where the line between the real and digital worlds blurs: in augmented reality (AR) technology. We believed that AR is not merely a technical tool, but a new canvas for storytelling, education, and creating deep connections—an instrument that can make complex concepts tangible and engrave key messages in the audience’s mind.

This belief became the core of “Pars Sava” in 2016. We began our journey at the heart of innovation, the Khorasan Science and Technology Park, and soon our dedication and expertise were recognized with the prestigious “knowledge-based company” title from the Presidential Office. A team of artists, strategists, and engineers came together to turn this vision into reality.

Our story found its truest form when we became guides for great heroes. We helped Mashhad Municipality transform the city into an interactive art gallery, inviting citizens to rediscover the beauty around them. We assisted the National Gas Company in teaching vital safety concepts to the next generation through an engaging and award-winning game. For industrial and commercial brands, we transformed lifeless catalogs into dynamic 3D exhibitions, empowering them to present their products to customers in unprecedented ways.

Each project was a chapter in the story of a hero facing a challenge, achieving remarkable success with our help.

In reality, our story is the story of our partners’ success. We believe that every great organization has a story to tell and a mission to accomplish. The next chapter of this story has yet to be written—and the hero of that chapter could be you.